Independent analysis · Turo × New Zealand entry · 3 Oct 2026

New Zealand's peer-to-peer car platforms have gone, so Turo starts with no hosts

YourDrive closed in 2020 and MyCarYourRental's site no longer loads, while Getaround ran the same marketplace as Turo and lost more than its revenue. Camplify runs the model here for campervans and is growing, which makes it the closest working example.

The field

Homepages captured 23 Sep 2026 (Camplify 3 Oct 2026)

CityhopToyota Financial

MevoCollapsed 2026

ZilchCarbn Group

CamplifyP2P campervans

GetaroundDissolving 2026

GO RentalsNZ-owned

TuroNot in NZ yet

Findings

Five things the field says about a Turo launch, ranked by how much they should shape it

US$113.9m

Getaround's 2023 net loss, on about US$72.7m of revenue

sec.gov (10-K 2023) · Finding 1

2,000+

Kiwi-owned campervans and motorhomes on Camplify; neither earlier peer-to-peer car platform is still online

camplify.co.nz · Finding 2

4th of 7

GO Rentals in Canstar Blue's 2026 hire-car ranking; Toyota-owned Ezi is 1st

canstar.co.nz · Finding 3

1.56m

Australian visitor arrivals, year to March 2026, out of 3.63m

stats.govt.nz · Position, open ground

Finding 1 of 5

Both peer-to-peer car platforms that tried New Zealand are gone, and Getaround shows that owning no cars doesn't protect a marketplace

YourDrive, half-owned by Jucy, signed up more than 25,000 owners and renters before it stopped trading in March 2020, when the border closure removed its tourist bookings. MyCarYourRental, founded in 2015, advertised over 300 cars in 2025 and its site no longer loads. Mevo, which owned its fleet, went into administration in March 2026 and was relaunched by Carbn with 12 cars. Getaround ran Turo's model and lost US$113.9m on US$72.7m of revenue in 2023.

For Turo

A Turo launch would be the third attempt at peer-to-peer car hire here, and YourDrive's dependence on overseas tourists, which vanished when the border closed, is the closest local warning.

Observed · SEC filings, NZ context sources, Getaround, Mevo, Camplify profiles

Exhibit 1

Both peer-to-peer car platforms are gone, and only the campervan marketplace is still growing

YourDriveP2P cars · NZ

Jul 2012Founded Jun 201925,000 registered 10 Mar 2020CeasedCeased 2020

MyCarYourRentalP2P cars · NZ

2015Founded Aug 2025300+ cars listed (archive) Oct 2026Site offlineSite offline

MevoOwn fleet · NZ

2014Founded Late 2016Launched 2021Hamilton 30 Mar 2026Administration May 2026Bought by Carbn 22 Sep 2026Relaunched, 12 cars

GetaroundP2P cars · global, never in NZ

16 Aug 2024NYSE delisting 7 Feb 2025US wind-down Apr 2026Europe sold 5 Jun 2026DissolutionDissolving 2026

CamplifyP2P campervans · NZ

2019Entered NZ May 2022Bought Mighway, SHAREaCAMPER Aug 2025NZ fleet +26%

Dates from the profiles and reference/nz-context.md. Getaround's earlier history isn't shown. MyCarYourRental's status between its last archived capture (August 2025) and October 2026 is unknown, so that stretch is dashed.

Finding 2 of 5

Camplify already runs peer-to-peer hire in New Zealand for campervans, and no peer-to-peer car platform is still online

Camplify lists more than 2,000 Kiwi-owned RVs and, since the Commerce Commission cleared its 2022 purchase of Mighway and SHAREaCAMPER from THL, owns every peer-to-peer RV platform in the country. New Zealand was its only market to grow on all four measures in FY25. It lists no cars, and both local attempts at cars have closed.

For Turo

Camplify's trips run six to ten nights and six in ten are booked from overseas, which makes it the closest live picture of how New Zealand owners and travellers use a peer-to-peer marketplace.

Observed · 4 sources · Camplify profile

Exhibit 2

Camplify in New Zealand, FY25 against FY24

+26%

Growth in listed fleet, New Zealand

Observed · ASX FY25 results

+9%

Growth in bookings, New Zealand

Observed · same source

Camplify FY25 results, ASX, 28 Aug 2025. New Zealand was the only market growing on all four measures it reports (GTV +10%, revenue +10%).

Finding 3 of 5

Toyota Financial Services and Carbn Group own most of New Zealand's car sharing, and Toyota's finance arm also owns the top-rated rental brand

Toyota Financial Services owns Cityhop through KINTO New Zealand and bought Ezi Car Rental in October 2023; Ezi leads Canstar Blue's 2026 satisfaction ranking, and GO Rentals, a four-time winner, is now fourth. Carbn Group owns Zilch and bought Mevo's assets in May 2026. Trade press says Carbn is becoming part of Custom Fleet, which the Companies Office register doesn't yet show.

For Turo

Toyota's finance arm owns a car-share brand and the best-rated rental brand, so a newcomer would be measured against a group that already covers short city trips and longer hires.

Observed · register, Canstar and press · Cityhop, Zilch, Mevo, Camplify, GO Rentals profiles

Exhibit 3

Who owns New Zealand's car sharing and rental field

OwnerToyota Financial Services

Cityhopvia KINTO NZ · since Nov 2018

Ezi Car Rentalbought Oct 2023 · 1st of 7, Canstar 2026

OwnerCarbn Group

Zilchsince Dec 2023

Mevoassets bought May 2026

OwnerCamplify Holdings (ASX)

CamplifyNZ since 2019

Mighwayfrom THL, May 2022

SHAREaCAMPERfrom THL, May 2022

IndependentNZ-owned

GO Rentals4th of 7, Canstar 2026

ShareholderPeople Inc. · ~33%

TuroNot in NZ yet

Ownership from the NZ Companies Office register, 3 Oct 2026. Custom Fleet reported in June 2026 that Carbn is its subsidiary; the register doesn't show it yet, so it isn't drawn. Getaround is left out; it never operated in New Zealand.

Finding 4 of 5

Renting out a car in New Zealand needs a rental-service licence and a Certificate of Fitness, and who carries that on a peer-to-peer platform is unresolved

Hiring out a car for reward is a "rental service" under the Land Transport Act 1998, which needs a Transport Service Licence, and rental vehicles need a Certificate of Fitness in place of a Warrant of Fitness. Camplify's own owner promotion asks drivable vans for a rental Certificate of Fitness. The only known peer-to-peer car insurance here was built bespoke for MyCarYourRental, and ACC covers injury but not damage to the car.

For Turo

Whether NZTA treats Turo or each host as the operator is the first thing an entry has to settle, and this research couldn't confirm it from a primary source.

Observed and inferred · legislation.govt.nz, archived NZTA page, NZ context sources, Camplify profile

Exhibit 4

Camplify's own eligibility list for its summer income guarantee

camplify.co.nz/for-owners · below the fold3 Oct 2026

"Valid Certificate of Fitness: Rental (drivable vehicles) or Warrant of Fitness (towable vehicles)."

The source page uses an em dash where this page sets a colon, per house style; no other wording is changed.

This is Camplify's own promotion wording; the licensing position itself comes from the Land Transport Act 1998 (legislation.govt.nz) and an archived NZTA page.

Finding 5 of 5

No sports sponsorship turned up for any of the five competitors operating in New Zealand, and Turo has sponsored sport before

Every brand-building tie this research found runs through a motoring body, an energy company, a parent, an insurer or awards. Turo became an official partner of Canada Basketball in March 2024. When Turo announced Australia in October 2022 it had nothing to share about New Zealand.

For Turo

Sport is unclaimed by the competitors here, and Turo has run a national sports partnership before.

Observed and inferred · all five NZ profiles and the Turo write-up

Exhibit 5

Where each brand builds trust in New Zealand

Company	Sport	Motoring body	Energy company	Parent or licence	Ratings and awards
	The gap
Mevo	none found	AA	Meridian	Carbn Group	–
Cityhop	none found	–	Z Energy (2018)	Toyota Financial	–
Zilch	none found	–	–	Carbn, PowerFinance	3 awards
Camplify	none found	–	–	Camplify Holdings	4.9/5, 13,142 reviews
GO Rentals	none found	–	–	Enterprise licence	Canstar ×4
Turo	Canada Basketball 2024	–	–	–	–

Ring: looked, none found, which is absence of evidence. Dash: not researched at this depth. Turo's partnership is outside New Zealand and isn't in Canada Basketball's July 2026 renewals (inferred). Getaround is left out; sport wasn't researched for it.

The field

Every New Zealand car-share brand sits inside a larger owner, and the peer-to-peer lane belongs to campervans

Corporate car share

Cityhop

Toyota Financial

NZ car-share · back-to-base · Auckland, Wellington

Cityhop trades as KINTO New Zealand, wholly owned by Toyota Financial Services, and the same owner bought Ezi Car Rental in 2023. It logged close to 50,000 members and 200,000 trips in 2022, the newest figures published.

Full profile

19 observed · 13 inferred

Homepage, key facts and sources

cityhop.co.nz23 Sep 2026

Trades under KINTO New Zealand Limited, 100% owned by Toyota Finance New Zealand Limited.companiesoffice.govt.nz
The same owner, Toyota Financial Services, bought Ezi Car Rental in October 2023.toyota.co.nz
Close to 50,000 members and 200,000 trips across New Zealand in 2022, still the newest published figure.rnz.co.nz
Standard Liability excess is a flat $2,500 per claim; $4.50/hour lowers it to $750.cityhop.co.nz
Had a Z Energy parking partnership at named service stations as of 2018.web.archive.org
Employee count could not be confirmed; aggregator estimates range from 1-10 to 12 and disagree
Full profile: profiles/cityhop.md

Corporate car share

Mevo

Collapsed 2026

NZ car-share · free-floating · Wellington, Queenstown

Mevo collapsed into administration in March 2026, weeks after an oversubscribed raise, when a NZ$1.7 million commitment fell through. Carbn Group relaunched it in Wellington with a smaller fleet; every rate card gives 50km free a trip.

Full profile

29 observed · 14 inferred

Homepage, key facts and sources

mevo.co.nz23 Sep 2026

Placed into voluntary administration on 30 March 2026, weeks after raising NZ$3.28m on Snowball Effect.autotalk.co.nz
A NZ$1.7m investor pulled out after Mevo breached conditions of the deal.rnz.co.nz
Carbn Group, which also owns Zilch, bought the brand and assets out of liquidation in May 2026.autotalk.co.nz
Relaunched in Wellington with Suzuki Swifts, scaling from 12 cars toward an initial target of 38.thepost.co.nz
Every current rate card gives the first 50km of a trip free, though the page's own trip calculator still shows 100km, a contradiction still unresolved.mevo.co.nz
No sports sponsorship found, pre-collapse or relaunched
Full profile: profiles/mevo.md

Corporate car share

Zilch

Carbn Group

NZ EV car-share · back-to-base · 5 cities

Zilch launched in Christchurch in 2018 as Yoogo Share and was bought by Carbn Group, which also owns Mevo, in December 2023. Its 17 hubs across five cities are the widest footprint of any local car-share brand.

Full profile

23 observed · 15 inferred

Homepage, key facts and sources

zilch.nz23 Sep 2026

Launched in Christchurch in February 2018 as Yoogo Share, officially opened by PM Jacinda Ardern and Mayor Lianne Dalziel.autofile.co.nz
Carbn Group, which also owns Mevo, bought Zilch on 6 December 2023.scoop.co.nz
Operates across 5 cities through 17 hubs, the widest footprint of any NZ car-share brand.zilch.nz
Carbn announced a strategic partnership with PowerFinance in May 2022 to accelerate fleet-finance deals.scoop.co.nz
A 500km-a-week package can be prebought for NZ$50. A commonly cited NZ$99/week headline rate could not be reproduced against the live pricing page.zilch.nz
Full profile: profiles/zilch.md

Peer-to-peer, NZ

Camplify

P2P campervans

NZ P2P campervan marketplace · nationwide

Camplify lists more than 2,000 Kiwi-owned campervans and motorhomes and has owned every peer-to-peer RV platform here since buying Mighway and SHAREaCAMPER in 2022. New Zealand was its only market to grow on every FY25 measure.

Survey depth

14 observed · 2 inferred

Homepage, key facts and sources

camplify.co.nz3 Oct 2026

Lists more than 2,000 Kiwi-owned RVs, rated 4.9/5 across 13,142 reviews.camplify.co.nz
Owns every peer-to-peer RV platform in the country since completing its purchase of Mighway and SHAREaCAMPER from THL on 2 May 2022.comcom.govt.nz
New Zealand was its only market to grow on every FY25 measure it reports: GTV, revenue, bookings and fleet all up.asx.com.au
Reported a group net loss of A$15.8m on A$42.1m of revenue in FY25, including a A$6.0m impairment.asx.com.au
Six in ten NZ trips are booked by an international traveller, mostly Australian, flying in for about ten nights.camplify.co.nz
No sports, team or event sponsorship turned up in searches of the NZ site
Full profile: profiles/camplify.md

Stopped

Getaround

Dissolving 2026

Global P2P · never in NZ

Getaround ran the same zero-fleet marketplace model as Turo and still lost more than its revenue every year, its 10-K citing going-concern doubt. It sold Europe in April 2026 and its board voted to dissolve in June.

Survey depth

11 observed · 3 inferred

Homepage, key facts and sources

getaround.com23 Sep 2026

Ran the same zero-fleet marketplace model as Turo, in the US and seven European countries.sec.gov
Posted net losses of US$136.1m (2022) and US$113.9m (2023) against US$72.7m of 2023 revenue, with going-concern doubt and a creditor's super-priority note.sec.gov
Sold its European business to GoMore for about 31.5m euros in April 2026.sec.gov
Board resolved to dissolve and liquidate on 5 June 2026; its directors have since resigned.sec.gov
Full profile: profiles/getaround.md

Traditional rental

GO Rentals

NZ-owned

NZ rental · agency fleet · 10 branches

GO Rentals runs ten branches and holds the New Zealand licence for Enterprise, National and Alamo. It won Canstar Blue's satisfaction award four times to 2023, but the 2026 ranking now places it fourth of seven, behind Ezi, Budget and Hertz.

Survey depth

10 observed · 3 inferred

Homepage, key facts and sources

gorentals.co.nz23 Sep 2026

Ten branches from Auckland to Invercargill, holding the NZ licence for Enterprise, National and Alamo since August 2022.gorentals.co.nz
Won Canstar Blue's Most Satisfied Customers award four times, 2018 to 2023, but hasn't since.canstar.co.nz
Canstar's 2026 ranking places it fourth of seven, behind Ezi Car Rental, Budget and Hertz.canstar.co.nz
Comprehensive cover is standard, with third-party property and injury cover up to NZ$10m each.gorentals.co.nz
Full profile: profiles/go-rentals.md

Subject

Turo

Not in NZ yet

P2P marketplace · 5 countries · not in NZ

Private owners list their own cars for guests to book by the day or longer, with Turo handling booking, payment, protection and support. The capture shows its Australian site, the nearest live market to New Zealand.

Homepage, key facts and sources

turo.comSubject · AU site · 23 Sep 2026

Operates in the US, Canada, the UK, France and Australia.wikipedia.org
People Inc. (formerly IAC) holds about 33% of Turo, per its June 2026 10-Q.sec.gov
Net revenue reached US$958 million in 2024, up from US$879.7 million in 2023.web.archive.org
Host share runs 70, 80 or 90% of the trip price, from 31 March 2026.web.archive.org
Became an official partner of Canada Basketball in March 2024.basketball.ca

Compare

Side by side, Turo and Camplify are the only marketplaces still operating where private owners supply the vehicles

Dotted underline and i mean inferred, an assessment rather than a sourced figure. A dash means not researched at this depth.

Dimension	Cityhop	Mevo	Zilch	Camplify	Getaround	GO Rentals	SubjectTuro
Model	Back-to-base, hourly or daily	Free-floating, hourly or daily	Back-to-base EV, plus subscriptions	Peer-to-peer campervan marketplace	Peer-to-peer marketplace (dissolving)	Owned-fleet agency rental	Peer-to-peer marketplace
Fleet	Company-owned	Company-owned, relaunched with Suzuki Swifts	Company-owned EVs	Host-owned RVs	Host-owned	Company-owned	Host-owned
NZ presence	Auckland, Wellington (cars); vans nationwide	Wellington, Queenstown	5 cities, 17 hubs	Nationwide	Never operated in NZ	10 branches	None (entry hypothesis)
Owner	Toyota Financial Services, via KINTO NZ	Carbn Group, since the 2026 collapse	Carbn Group	Camplify Holdings (ASX)	Dissolving, Delaware liquidation	NZ shareholders, Enterprise licence	People Inc. (~33% stake)
Pricing	Free or NZ$10/month plan, hourly rates	NZ$19 to $25/hr, first 50km free	Hourly/day plus subscription packages	Owner-set rates; commission from 7%	Commission not published	–	Hosts keep 70, 80 or 90%
Sports sponsorship	None found	None found	None found	None found	–	None found	Canada Basketball partner, 2024

Model

CityhopBack-to-base, hourly or daily

MevoFree-floating, hourly or daily

ZilchBack-to-base EV, plus subscriptions

CamplifyPeer-to-peer campervan marketplace

GetaroundPeer-to-peer marketplace (dissolving)

GO RentalsOwned-fleet agency rental

TuroPeer-to-peer marketplace

Fleet

CityhopCompany-owned

MevoCompany-owned, relaunched with Suzuki Swifts

ZilchCompany-owned EVs

CamplifyHost-owned RVs

GetaroundHost-owned

GO RentalsCompany-owned

TuroHost-owned

NZ presence

CityhopAuckland, Wellington (cars); vans nationwide

MevoWellington, Queenstown

Zilch5 cities, 17 hubs

CamplifyNationwide

GetaroundNever operated in NZ

GO Rentals10 branches

TuroNone (entry hypothesis)

Owner

CityhopToyota Financial Services, via KINTO NZ

MevoCarbn Group, since the 2026 collapse

ZilchCarbn Group

CamplifyCamplify Holdings (ASX)

GetaroundDissolving, Delaware liquidation

GO RentalsNZ shareholders, Enterprise licence

TuroPeople Inc. (~33% stake)

Pricing

CityhopFree or NZ$10/month plan, hourly rates

MevoNZ$19 to $25/hr, first 50km free

ZilchHourly/day plus subscription packages

CamplifyOwner-set rates; commission from 7%

GetaroundCommission not published

GO Rentals–

TuroHosts keep 70, 80 or 90%

Sports sponsorship

CityhopNone found

MevoNone found

ZilchNone found

CamplifyNone found

GetaroundNot researched

GO RentalsNone found

TuroCanada Basketball partner, 2024

Where Turo stands

Turo would arrive with a model that works at scale elsewhere and none of the local supply, licences or relationships it needs

+Strengths

Far larger than any marketplace here, with about US$936 million of revenue in the year to September 2024, more than ten times Getaround's.

No fleet financing of the kind that broke Mevo.

A wider range of vehicles and longer trips than any car-share fleet here.

Turo already runs in Australia, next door.

−Gaps

−

No hosts yet, in a country where the last two peer-to-peer car platforms closed.

−

Licensing and a Certificate of Fitness on every rented car.

−

Insurance would have to be built, because the only local peer-to-peer policy was bespoke and ACC doesn't cover the car.

−

Council parking deals would start from nothing; Mevo waited about eight months for Wellington City Council to re-approve its car parks before relaunching.

○Open ground

○

Multi-day and out-of-town trips, which no car-share fleet is built for.

○

Sport sponsorship, which none of the five New Zealand competitors has claimed.

○

1.56 million Australian visitors a year, from the one nearby market where Turo already operates.

Sport

Event sport tied to travel puts the brand in front of people who need a car for a few days

Rugby, national or regional

What it buys

National reach, through the country's most heavily sponsored property.

What it costs

A seat among sponsors of a property that earned NZ Rugby NZ$142.2m in sponsorship and licensing in FY2025.

Who it reaches

A broad national audience, most of whom aren't about to travel.

Rugby buys the widest reach at the highest price, and most of that audience isn't about to hire a car.

Event sport tied to travel

Sharper first move

What it buys

A place beside Queenstown's ski fields, Coronet Peak and The Remarkables, and the Queenstown Marathon each November.

What it costs

Not priced in this research; event packages are usually sold at a much smaller scale than national rugby.

Who it reaches

People who fly or drive in and need a car for a few days once they arrive.

Event sport costs less and reaches the person who books the car.

Exhibit 6

Who travels in New Zealand, by spend

NZ$27.5bn

Domestic tourism spend

Observed · TSA via TIA

NZ$16.9bn

International tourism spend

Observed · same source

Year to March 2024, Tourism Satellite Account via Tourism Industry Aotearoa; see reference/nz-context.md. Domestic travellers spend more than international visitors, so a sponsorship aimed at travellers should count Kiwis on the road as well as overseas visitors.

Going broader

Four questions a deeper pass would answer, starting with how New Zealand would license a Turo host

Open question

The licensing question

Whether NZTA treats Turo or each host as the operator, and what a Certificate of Fitness costs someone renting out one car.

GO RentalsSurvey depth

Its fleet size and insurance excess, and why it fell from four Canstar wins to fourth place.

Ezi Car RentalNot profiled

Why the top-rated rental brand rates so well, and how Toyota Financial Services runs it alongside Cityhop.

CamplifySurvey depth

How it handles licensing, Certificates of Fitness and insurance for private owners, the closest working answer to Turo's own licensing question.

A full profile with the same citation check takes a few hours; if you want one, open an issue on the repo.

Evidence and method

Where each figure comes from, how the re-check went, and how the research is built.

Evidence

106 of the 107 facts carry a source checked on 3 October, and the other 49 claims are judgements or searches that came back empty

A fact needs a source. A judgement (a comparison, a risk, an opportunity) can't have one, so it stays labelled inferred however well it's argued. Counted from the label on every claim in the six profiles.

Facts · 107

99% sourced

106 checked against the page · 1 unconfirmed (Zilch's NZ$99 a week)

Not facts · 49

39 judgements
10 searches that found nothing, logged

On 22 Sep, 65 of 125 claims were labelled observed. The re-check sourced lines that had been inferred, split compound claims and added the Camplify profile, which took sourced facts to 106.

Cityhop

19 / 13

28 checked

3 wrong premise

Mevo

29 / 14

32 checked

1 (+2 softened) wrong premise

Zilch

23 / 15

24 checked

2 wrong premise

Camplify

14 / 2

Profiled 3 Oct with verbatim quotes; sits outside the re-check table

–

Getaround

11 / 3

18 checked

6 wrong premise

GO Rentals

10 / 3

19 checked

4 wrong premise

Turo

Not in the 156 (write-up)

24 checked

0 wrong premise

Labels bar: Observed / Inferred. Re-check bar: solid dark = confirmed, solid grey = corrected or stale, hatched = could not confirm. Mevo's checker merged claims, so its segments cover 28 of 32. Mevo: one judgement rested on a wrong premise, and two more were softened. Every negative held except one: Turo has used sport. Claims that couldn't be confirmed were reworded, removed or relabelled inferred, which leaves one unconfirmed fact in the profiles (Zilch's NZ$99 a week).

Two self-corrections

Claim	First version	22 Sep "correction" (struck through)	3 Oct
Zilch's launch	Feb 2018, launched by PM Jacinda Ardern	Mar 2018, no Prime Minister	Feb 2018 with Ardern and Mayor Dalziel (autofile.co.nz, 16 Feb 2018)
Mevo free distance	50km a trip	100km a trip	50km on all three rate cards; 100km only in the trip calculator, so the page contradicts itself

Five profiles were re-checked against the pages they cite on 3 Oct 2026, including the inferred lines; Camplify was sourced with verbatim quotes the same day. Claims whose sources couldn't be reached or didn't support them were corrected or downgraded to inferred. See analysis/verification-note.md.

How this was built

The research is a set of files a script can refresh, so the next pass only reports what changed

Everything on the Analysis tab comes from markdown profiles that carry a label on each claim. The 3 October re-check overturned the first version's lead finding, that owning no fleet was itself protection, once Getaround's numbers were checked against its SEC filings.

The process

Six steps produced this repo, and the re-check is the one that decides how far to trust it

01/setupFrame the company and the field
Turo's positioning drafted from public sources; 5 competitors and a comparison template approved.
02/scan-competitorsSurvey every competitor
5 profiles written at survey depth, covering the snapshot and the sections this lens needs.
03/competitive-updateTake three deep
Mevo, Cityhop and Zilch researched in full, together, because they compete in the same local market.
04Inside /competitive-updateRe-check every source
38 claims re-fetched on 22 Sep; 13 downgraded to inferred, visibly, and 5 corrected.
05Re-check · 3 OctCheck every claim again
145 facts checked against quotes, the register and SEC filings; Camplify added.
06/generate-analysis /build-dashboardAnalyse and render
The New Zealand entry analysis rewritten, then this page rebuilt.

Why this compounds

A second pass costs a fraction of the first and shows only what moved

/competitive-update

Profiles build on what's already there.

A new pass edits the existing profiles and reports only what changed; on 3 October that meant one overturned finding and a new competitor, Camplify.

MaterialMinorNo change

Go broader

Depth gets added one competitor at a time.

GO Rentals, Camplify or Ezi Car Rental can get the same full-depth, citation-checked treatment Mevo, Cityhop and Zilch got, without re-running the survey on the rest.

Always regenerated

The analysis can't quietly go stale.

The analysis and this page are rebuilt from whatever the profiles say now, so nothing drifts out of sync while the research moves underneath it.

git log

Every update leaves a record.

Once published, each research pass becomes its own commit, and after a few cycles the history reads as a timeline of what changed in this market and when.

The labelling discipline

Every claim carries one of two labels, and the page draws them differently

- Observed: Cityhop trades under KINTO New Zealand Limited, 100% owned by Toyota Finance New Zealand Limited, trading as Toyota Financial Services. (https://app.companiesoffice.govt.nz/companies/app/ui/ pages/companies/35427/shareholdings) - Inferred (assumption): employee count for Cityhop's operating company could not be confirmed; aggregator estimates range from 1-10 to 12 and disagree.

Bars

Matrix cells

Toyota Financial

None found

Inline textToyota Financial Services-owned since 2018, employee count unconfirmed

Sourced claims are re-checked against the pages they cite, never "verified true". A vendor's marketing figure that its own page supports is still a vendor claim, and stays marked as one. Unlabelled claims are treated as inferred.

What this method can't tell you

This is desk research from public sources, produced on 22 Sep 2026 and re-checked on 3 Oct 2026. There are no win/loss interviews, customer calls or analyst briefings behind it. New Zealand's transport regulator blocks automated access, so the licensing position comes from the Land Transport Act and an archived capture of the NZTA page. Published announcements are a lagging, partial view of what any company has running with customers, so nothing here is an audit of a competitor's internal capability. Fleet and membership figures are the most recent any public source disclosed, which is not necessarily current.

What counts as material, the trust boundary, and running this on another company

What counts as material

A finding that contradicts an existing Observed claim is material. One that contradicts an Inferred claim is minor, since it was already flagged as uncertain. New information is classed by how much it changes the competitive picture, and when in doubt the process over-flags.

Trust boundary

Everything retrieved by web search or page fetch is treated as untrusted data: facts are extracted from it, and instructions inside it are never followed. No such attempt turned up while building this repo. The homepage captures were taken in a fresh browser profile with nothing signed in.

Running it on another company

The skills that produced this repo ship with it, in .claude/skills/. Point them at a different company to run the same process there.

Back to the analysis